The market forecasts regarding fashion e-retail are more than positive: fashion is one of the largest B2C market segments estimated at $525.1 billion in 2019 and predicted to grow further at 9.4% per year. Such a pace will attract about $953.1 billion by the end of 2024. While consumer demand is sustainably high, all market entrants face a challenge of standing out in the competition and winning lasting trust and interest of customers.
Buying clothes online should be meaningful and enjoyable, just like the experience a customer gets in a brick-and-mortar store. Besides meeting standard quality requirements for visuals, you should create the best possible presentation of apparel items for customers to feel confident about their choice.
Online shopping may be a kind of entertainment. Most frequently, however, consumers browse through online catalogs purposefully, and their enthusiasm grows if they get search results matching their needs. This is where faceted navigation and search come handy. To tailor a large apparel catalog to their interests, customers may:
As one of the search scenarios, a customer enters a favorite brand name in a search bar and sees its whole collection in search results. The customer can further apply necessary filters â€“ an apparel type, a price range, a color or a size â€“ to narrow down the search. The less friction customers face during their digital journey, the more likely they buy.
Essentially, social media is where you build the personality of your brand and a community of interested customers. Adding social buttons to your ecommerce pages, you encourage prospects to move to social channels and get to know your brand and team before purchasing. Also, you can integrate user-generated content (customer reviews and comments) from your social channels to the website â€“ it will serve as an excellent trust builder for new shoppers.
Sizing varies across different brands and manufacturers. No wonder that even knowing their personal measurements, customers often feel doubtful what size to choose. An online sizing guide and automated size recommendations increase conversions and prevent the unnecessary hassle of returns.
There is also an increasing trend for providing virtual styling assistance giving fashion advice and helping to choose a personalized wardrobe online.
Custom Layout Design
Multiple Product Image
Product Detail Page
Shopping Cart Product Listing
Single Page Checkout
Multiple Currency Support
Multiple Language Support
Pincode CheckerCotact for fashion ecommerce