fashion ecommerce

fashion ecommerce

A Beginner’s Guide to Fashion Ecommerce

The market forecasts regarding fashion e-retail are more than positive: fashion is one of the largest B2C market segments estimated at $525.1 billion in 2019 and predicted to grow further at 9.4% per year. Such a pace will attract about $953.1 billion by the end of 2024. While consumer demand is sustainably high, all market entrants face a challenge of standing out in the competition and winning lasting trust and interest of customers.

Superior visualization

Buying clothes online should be meaningful and enjoyable, just like the experience a customer gets in a brick-and-mortar store. Besides meeting standard quality requirements for visuals, you should create the best possible presentation of apparel items for customers to feel confident about their choice.

  • On the product images and video, show models wearing the clothes to give customers a sense of how different fashions and styles look on real people.
  • If you create apparel for different body types, state this in the product description and add to filters.
  • Use 360-degree rotatable product images.
  • Stress some interesting details on feature callout images.

Advanced search capabilities

Online shopping may be a kind of entertainment. Most frequently, however, consumers browse through online catalogs purposefully, and their enthusiasm grows if they get search results matching their needs. This is where faceted navigation and search come handy. To tailor a large apparel catalog to their interests, customers may:

  • Apply various filters and labels.
  • Use a search bar that will autocorrect and autocomplete a search query.
  • Turn to an image search to find a similar item.

As one of the search scenarios, a customer enters a favorite brand name in a search bar and sees its whole collection in search results. The customer can further apply necessary filters – an apparel type, a price range, a color or a size – to narrow down the search. The less friction customers face during their digital journey, the more likely they buy.

Social media integration

Essentially, social media is where you build the personality of your brand and a community of interested customers. Adding social buttons to your ecommerce pages, you encourage prospects to move to social channels and get to know your brand and team before purchasing. Also, you can integrate user-generated content (customer reviews and comments) from your social channels to the website – it will serve as an excellent trust builder for new shoppers.

Assisted shopping

Sizing varies across different brands and manufacturers. No wonder that even knowing their personal measurements, customers often feel doubtful what size to choose. An online sizing guide and automated size recommendations increase conversions and prevent the unnecessary hassle of returns.

There is also an increasing trend for providing virtual styling assistance giving fashion advice and helping to choose a personalized wardrobe online.


CMS Integration

API Integration

Payment Integration

Custom Layout Design

Multiple Product Image

Product Detail Page

Advance Search

Shopping Cart Product Listing

Single Page Checkout

Shipping Methods

Multiple Currency Support

Multiple Language Support

Pincode Checker

Cotact for fashion ecommerce

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