Leveraging 16-year experience in healthcare and ecommerce, Oceonic IT Solution Pvt LTd helps medical businesses gain online presence.
Over the last five years, the online medical supply sales industry has been steadily growing at an annualized rate of 17%. In 2020, the growth was further fueled by the global COVID-19 spread entailing an increased demand for medical supplies by both individuals and all kinds of healthcare institutions.
A journey to digital sales will be unique for each medical company, still six milestones will form the basis of your business plan.
Research business licensing and regulations. Whether you are involved in the production or distribution of medical devices, use the FDA resource to understand the regulation rules.
Establish a supply system:
Launch an online store well-tailored to the specifics of your product vertical and target audience.
Plan an automated order management system to enable fast delivery critical for medical products.
Organize the shipment of large-size medical equipment.
Advertise your webstore to take hold on a competitive market.
Oceonic IT Solution Pvt Ltd can help with:
Market entry consulting (market entry research, feasibility study).
Website design and development.
Automation of your business processes (supply chain, order distribution).
Outcome guarantee model
Gain sharing model
Management service model
Manufacturers rebate the equipment cost if it didnâ€™t deliver on the intended clinical effect. The expected effect is prenegotiated.
Manufacturers sell the equipment to medical institutions at a lower cost but get a share of cost savings or revenue gained from the equipment use.
Manufacturers lease medical equipment to medical institutions. The latter adopt, but donâ€™t own, the required hardware, software and networking solutions.
Manufacturers provide customized solutions to improve the operational efficiency of a lab or a healthcare institution.
B2M (business-to-many) model
Implies transactions between business entities (most likely retailers) and individual consumers. Eases the availability of medical equipment and supplies for people, including those in rural areas with limited access to healthcare.
E-solution must provide comprehensive product information and multi-channel customer support to guide consumers to an informed product choice.
Implies transactions between business entities: medtech manufacturers and medical institutions, pharmacies, and distributors/retailers. End customers are not involved. Focus on bulk sales. Facilitates the accessibility of product information and reduces transaction costs including sales communication costs.
E-solution must provide self-service for clients to research products and place orders; offer a possibility to negotiate client-specific deals and maintain flexible bulk pricing.
Targets a varied customer market â€“ business entities and individual consumers. Focus on B2B customers prevails as they are seen as a more sustainable revenue source. Requires diversified marketing strategies to appeal to a multifaceted target audience.
E-solution must provide different registration roles and webstore views for business and individual users.
We look at an e-solution for healthcare suppliers from two perspectives: as a customer-facing ecommerce website and a constituent of back-office operations. Hence, we describe the website features to have and show a map of technology integrations needed to set up business workflows.
Medical supply & equipment catalog management
Typical ecommerce website structure
Ecommerce website setup
Functionality specific to B2C targeting
Guided purchasing process
Transparent shipment tracking
Functionality specific to B2B targeting
Multi-role account management
Flexible price formation tools
Facilitated placement of bulk and complex orders
Payment and order shipment
Credit buying enabled for B2B customers
Different content formats on a product page building deep product knowledge
A convenientCotact for sell medical supply equipment